Ecommerce Abandonment or Shopping Cart Abandonment as “Once potential customers visiting shopping websites, added products as per their need into Shopping Cart & process for checkout step, but they did not complete payment step & left shopping websites”
Shopping cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of transactions that were initiated, This indicates what percentage of a shopping website’s users signal purchase intent by adding an item to the cart, but do not complete the purchase