What is CAN-SPAM
The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to set a national standard for the regulation of spam email or t solve the problem of unwanted commercial electronic mail messages.
The primary purpose of which is the commercial advertisement or promotion of a commercial product or service, including email that promotes content on commercial websites
8 CAN-SPAM Compliance or Principles
There are following below 8 CAN-SPAM Compliance or Principles
Step [1] – Do not Use Unclear Email Header Information
The email address you send “FROM” and “REPLY TO” must all be accurate
Step [2] – Do not Use Email Misleading Subject Lines
Make sure your subject lines reflect the message that is being opened
Step [3] – Include Your Location/Address In Your Emails
you must valid physical postal address in your emails
Step [4] – Unsubscribe The Users In A Timely Manner in Emails
You have 10 days to unsubscribe the user, which should be plenty of time to remove them from your lists and mark them as unsubscribe.
Step [5] – Tell People How To Opt-Out Of Your Messages in Emails
General guidance is that the opt-out should be within one click from the email. Don’t put up barriers and give them a simple way to unsubscribe.
Step [6] – Disclose Your Message As An Advertisement in Emails
You must be aware that the FTC often requires messages to be labeled as advertisements and email is no exception.
Step [7] – Know Who Is Responsible (By Third Party Email Services) in Emails
If you are using a third party Email Services, you must be responsible to comply with the law as the sender of the email message.
Step [8] – Penalties For Violation Of CAN-SPAM Act in Emails
if any CAN-SPAM violations by companies / users, Penalties law by CAN-SPAM