What is Omnichannel & Using in Magento 2.x

“Omnichannel is the business strategy of using multiple marketing channels and integrating in a way, so that end-user a seamless front-end experience. Customers shop the Products through a wide variety of sales and marketing channels, by using Websites, Mobiles, Native Apps, Physical Retail Shop, Social Media, email, ERP, by Calling

“Omnichannel, Customers cannot dependent any specific marketing channel”

Magento 2 & Omnichannel

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