Category: magento 2.x

Indian e-commerce market is valued at $70 billion as of 2023, and is expected to grow to $259 billion by 2032. This represents about 7% of the country’s total retail market, and India is the world’s second-largest internet market with over 950 million users

Example Consumer-to-Consumer (C2C) in India:

In India C2C model has gained popularity, especially with the growth of online marketplaces that facilitate buying and selling between individuals. These platforms cater to a range of needs, from secondhand goods and fashion to services and rentals.

Examples of popular C2C websites in India:

1. OLX India

• Website: olx.in
• Industry: Classifieds

• What they do: OLX is one of the leading online classifieds platforms in India, where users can buy and sell secondhand goods such as electronics, vehicles, furniture, and more. It operates as a C2C marketplace where individuals can list their products for free and connect directly with buyers. OLX is widely used for selling used items within local communities, making it easy for people to declutter and find affordable deals.

2. Quikr

• Website: quikr.com
• Industry: Classifieds

• What they do: Quikr is another major online classifieds platform in India that facilitates C2C transactions across a wide variety of categories, including electronics, furniture, vehicles, real estate, and jobs. Quikr offers features like doorstep delivery, inspection services, and the option to sell items instantly to Quikr’s own buyers, making it a versatile platform for both casual sellers and those looking for quicker transactions.

3. Facebook Marketplace India

• Website: facebook.com/marketplace
• Industry: Social Media / Online Marketplace

• What they do: Facebook Marketplace allows users in India to buy and sell goods within their local communities. As an extension of Facebook, Marketplace benefits from the platform’s large user base, allowing people to list and find items quickly and easily. It’s particularly popular for secondhand items like furniture, electronics, and fashion. Facebook Marketplace is integrated with users’ profiles, adding a layer of trust and security to the transactions.

4. eBay India (Now Part of 2GUD)

• Website: 2gud.com
• Industry: Online Marketplace

7. Rentomojo

• Website: rentomojo.com
• Industry: Rental Marketplace

• What they do: Rentomojo operates in the rental space, offering furniture, electronics, and appliances on a rental basis. While it primarily offers rental services, Rentomojo also supports C2C rentals, where individuals can rent out their own items to other consumers. This is especially useful for those looking to monetize unused assets like furniture or electronics.

Example Consumer-to-Consumer (C2C) in India:

In India Direct-to-Consumer (DTC or D2C) refers to businesses that sell products directly to customers, bypassing traditional retail channels and middlemen. In India, the DTC model has gained significant traction, especially with the rise of e-commerce and social media, enabling brands to create direct relationships with their consumers and offer personalized experiences.

Here are some examples of popular Direct-to-Consumer (DTC) websites in India:

1. boAt

• Website: boat-lifestyle.com
• Industry: Consumer Electronics (Audio Products)

• What they do: boAt is a leading DTC brand in India specializing in affordable audio products such as earphones, headphones, speakers, and wearables. The brand focuses on stylish design, durability, and affordability. By selling directly through their website and select online marketplaces, boAt has managed to cut down costs and pass the savings on to consumers. boAt’s marketing strategy revolves around collaborations with celebrities and influencers, which helps them directly connect with their young, tech-savvy audience.

2. Mamaearth

• Website: mamaearth.in
• Industry: Beauty and Personal Care

• What they do: Mamaearth is a DTC brand that focuses on toxin-free, natural skincare, haircare, and baby care products. They market themselves as a “Made Safe” certified brand, appealing to health-conscious and environmentally aware consumers. Mamaearth sells directly through its website as well as through major e-commerce platforms like Amazon and Flipkart. Their strong digital marketing and influencer-driven campaigns have helped them build a loyal customer base, particularly among young parents and eco-conscious individuals.

3. Lenskart

• Website: lenskart.com
• Industry: Eyewear

• What they do: Lenskart is a DTC eyewear brand that provides a wide range of eyeglasses, sunglasses, and contact lenses. Lenskart operates both online and offline, allowing customers to order glasses from their website or visit one of their physical stores. The brand has gained popularity through its home trial service, which lets customers try on frames at home before making a purchase. By vertically integrating its supply chain and selling directly to consumers, Lenskart has been able to offer affordable eyewear without compromising on quality.

4. Wakefit

• Website: wakefit.co
• Industry: Sleep Solutions (Mattresses and Furniture)

• What they do: Wakefit is a DTC brand that sells high-quality mattresses, pillows, and other sleep-related products. Wakefit focuses on affordability, innovation, and customer satisfaction. By selling directly to consumers through their website, Wakefit eliminates the costs associated with middlemen and retail stores. The brand has also expanded into furniture, offering products like beds and sofas, which are sold exclusively online. Their commitment to research and customer feedback has helped them build a strong reputation in the sleep and home products industry.

5. The Souled Store

• Website: thesouledstore.com
• Industry: Fashion and Pop Culture Merchandise

• What they do: The Souled Store is a DTC brand that specializes in pop culture merchandise and apparel, including t-shirts, hoodies, and accessories inspired by movies, TV shows, and sports teams. The brand focuses on quirky, fandom-oriented designs and sells directly through its website. By targeting niche audiences and offering exclusive collections, The Souled Store has built a loyal customer base among India’s youth. Their direct-to-consumer model allows them to maintain control over product quality and pricing.

6. Bombay Shaving Company

• Website: bombayshavingcompany.com
• Industry: Grooming and Personal Care

• What they do: Bombay Shaving Company offers premium grooming products for men and women, including razors, shaving kits, skincare, and haircare products. The brand focuses on high-quality materials and sophisticated packaging, positioning itself as a luxury DTC brand in the grooming industry. By selling directly through its website, Bombay Shaving Company is able to offer a personalized shopping experience, including subscription options and curated gift sets.

7. Sugar Cosmetics

• Website: sugarcosmetics.com
• Industry: Beauty and Cosmetics

• What they do: Sugar Cosmetics is a DTC beauty brand that offers a wide range of cosmetics, including lipsticks, foundations, eyeliners, and more. The brand focuses on bold, high-quality products designed for modern women. Sugar Cosmetics sells directly to consumers through its website, mobile app, and retail stores, ensuring a seamless shopping experience. The brand has successfully leveraged social media and influencer marketing to engage with their audience and build a strong presence in the Indian beauty market.

Detailed steps to connect GitHub theme to connect Shopify.

Make sure you have installed the Shopify GitHub app first

Step [1] – Go To Shopify Admin > Online Store > Themes > Theme Library

If you would like to add Custom Theme

Theme Library > Add Theme > Upload Zip File (Custom Theme)

Step [2] – To Connect Shopify To GitHub Theme, theme must be uploaded on GitHub

Step [3] – Here, we are using Default Shopify Theme > Dawn

Step [4] – Download Default Shopify Theme > Dawn

Inside Drawn Theme Folder > Multiple Folder as

Step [5] – Create GitHub Setup Connection with downloaded Default Shopify Theme > Dawn

[a] – Open With Editor — VS Code Editor or any Editor

[b] – It will displayed as below

[c] – Click on Top Menu Terminal > New Terminal

[d] Run Git Command > git status

This command is used to display list of all the files those have to be committed.

git status

Step [7] – Run Git Command > git init

 git init

Step [6] – Git Command > git commit

git commit

This command is used to check that the file changes has been saved to the local repository

Step [8] – Need to add all files to upload to GitHub

Run Command > git add .

Step [9] –Run Command > git commit -m

git commit -m

Step [10] – Run Command > git status

Step [11] – Go GitHub > Create repository dawn

Step [12] – Once repository name put > click on create repository button

Step [13] – Once repository Dawn create , it will be displayed as below

Step [14] –

Step [15] –

After run command Default Dawn Theme code has been pushed on Git as below confirmation message

Step [16] – Finally your code has been pushed at GitHub > repository(dawn) > branch(kb)

Step [17] – Go To Shopify Admin > Online Store > Themes > Theme Library >Add theme > Connect from GitHub

Step [18] –Finally GitHub Theme Dawn (your system theme) has been connected to your Shopify Store

Step [1] –

Step [1] –

Step [1] –

Step [1] –

Step [1] –

Step [1] –

Step [1] –

Step [1] –

The following below steps, How To Create Organization, Space, Content Model, Content Type in Contentful

Step [1]

Step [2]

Step [3] —

Step [4] —

Step [5] —

Step [6] —

Step [7] —

Step [8] —

Step [9] —

Step [10] —

Step [11] —

Step [12] —

Step [13] —

Step [14] Once Click on Top Menu > Content Model inside Space Mage2DBSpace > redirects as below page

Step [15] – Once Click on Design Your content model Button > redirects POPUP

Name= BlogPostFirst & Click on Create Button

Once Click on on Create Button > Redirects as

Once Click on Add Field

Select Field or Data type as per your need.

Once Click on Text Field

Name= Blog-Title

Note:: These settings can’t be changed later.

[a] – Click on Settings > redirects as

Here Settings also given

[b] – Click on Validation > redirects as

[b] – Click on Default Value > redirects as

[c] – [b] – Click on Appearance > redirects as

Step [16] – Once Click on Confirm Button > Redirects

The Examples of Ecommerce Business Model for B2B, B2C, C2C, D2C & B2B2C as below

1. Business-to-Business (B2B)

• Alibaba: A platform where businesses can buy products in bulk from manufacturers and suppliers.

Sellers sell their Goods or Services to Company or Business after multiple round of price negotiation, discussion

2. Business-to-Consumer (B2C)

• Amazon: Sells a wide range of products directly to consumers.

Sellers sell their Goods or Services to individually consumers

3. Consumer-to-Consumer (C2C) :

Allows consumers to sell products directly to other consumers, Individual Seller sell their Goods or Services to individually consumers by using Auction Technique, Fixed-Price Listings for new and used goods

Example

• eBay.com: Individual Seller sell their Goods or Services to individually consumers by using Auction Technique, Fixed-Price Listings for new and used goods

• Etsy.com: A marketplace for handmade and vintage items sold by individual sellers.

4. Direct-to-Consumer (D2C)

• D2C (Direct-to-Consumer): D2C is a business model where a brand sells directly to its customers without using a middleman or third-party retailer

Features of DTC Websites:

• Direct Sales: Customers can browse and purchase products directly from the website without going through a third-party retailer.
• Customer Engagement: DTC brands often use their websites to build relationships with customers, through personalized content, user reviews, and community features.
• Brand Storytelling: Many DTC websites focus on telling the brand’s story, emphasizing transparency, ethics, and sustainability.
• Seamless Experience: DTC websites typically offer a smooth user experience, including easy navigation, a streamlined checkout process, and sometimes subscription options.

Example:

• Warby Parker is a D2C eyewear company that sells glasses directly to consumers through its website , Mobile & physical stores, using home try-on program.

• dollarshaveclub.com

Dollar Shave Club offers a subscription service for razors and grooming products. Customers sign up on the website, select a plan, and receive regular shipments of razors and other grooming supplies.

• casper.com

Casper sells mattresses, pillows, and bedding directly to consumers, with a focus on convenience and customer experience. Their website allows customers to purchase mattresses online and have them delivered to their door in a compact box.

• allbirds.com

Allbirds is a sustainable footwear brand known for its eco-friendly materials and minimalist design. They sell directly to consumers through their website and a few select retail stores. Allbirds markets itself as a comfortable, environmentally conscious alternative to traditional shoe brands, and their website emphasizes simplicity and sustainability.

• glossier.com

Glossier is a beauty brand that sells skincare, makeup, and fragrance products directly to consumers. Their website is central to their business model, which emphasizes community feedback, customer engagement, and minimalist product design. Glossier built its brand largely through social media and word-of-mouth, focusing on customer interaction and digital marketing.

5. Business-to-Business-to-Consumer (B2B2C)

Shopify provides businesses with the tools to create and manage their own online stores. These businesses then sell their products directly to consumers through their own branded websites powered by Shopify.

Shopify Frontend Language

• JavaScript : JavaScript is extensively used for interactive features on Shopify’s frontend, while TypeScript provides static typing to enhance development efficiency and reduce errors.
• React: This popular JavaScript library is used for building user interfaces, particularly for the admin dashboard and other interactive parts of the platform.
• Liquid: Shopify’s own templating language, Liquid, is used for themes and customizing the storefront.
• HTML/CSS: Standard web technologies for structuring and styling web pages.

Shopify Backend Language

1. Ruby on Rails: Shopify’s backend is primarily built with Ruby on Rails, a powerful web application framework known for its convention-over-configuration approach, which accelerates development.
2. Go: Some backend services are written in Go, a statically typed, compiled language known for its performance and concurrency capabilities.
3. Node.js: Utilized for specific services and tasks that benefit from non-blocking I/O operations.

Shopify Databases

1. MySQL: Used as the primary relational database for transactional data.
2. Redis: Employed for caching and real-time analytics to enhance performance.
3. Elasticsearch: Utilized for search functionalities, enabling fast and relevant search results.
4. Apache Kafka: Used for event streaming to process and transport high volumes of data across services.

Other API , CI/CD Technologies Used By Shopify

• GraphQL: Shopify uses GraphQL for its Admin API, providing a flexible and efficient way to interact with the data.
• Docker: For containerization, allowing developers to create, deploy, and run applications in isolated environments.
• Polaris: Shopify’s design system, providing a cohesive set of guidelines and components for building a consistent user interface.

On 19th July, 2024, Windows 10 users globally are facing massive outages due to a new Crowdstrike update, which has led to PCs getting stopped on the recovery screen. The latest Crowdstrike update on Windows has led to massive outages across Airports, companies, banks and government offices across the world

This Global Crowdstrike impacted users in countries including India, Australia, Germany, the United States, and the UK etc. with affected systems displaying the dreaded Blue Screen of Death  (BSOD).

What Services Impacted by Microsoft Windows Outage or Crowdstrike On 19th July, 2024
[1] – Windows workstations experienced the “blue screen of death” error messages worldwide.
[2] – Microsoft 365 apps were affected, causing disruptions across Banks, Airports, TV broadcasters, Supermarkets, Stock Exchange Down and health services in globally

Banking systems take a hit, payment failures continue due to global Windows outage

Global Windows outage hit Globally Airlines check-in and booking systems

Major broadcasters like NBC News, MSNBC, and Sky News experienced technical difficulties due to global Windows outage

[3] – Globally Widespread communications outages occurred
[4] – Emergency services were also disrupted

What is Crowdstrike :: CrowdStrike is one of the world’s largest cybersecurity vendors, providing thousands of businesses across the world with software to defend against viruses and cyberattacks. 

Their services include cloud workload protection, endpoint security, threat intelligence, and cyberattack response,

CrowdStrike aims to stop breaches and drive business by delivering complete protection through their unified platform

Click below for more info

https://www.msn.com/en-in/money/news/windows-outage-globally-what-update-on-microsofts-live-service-page-says/ar-BB1qgnME?ocid=BingNewsSerp

Adobe Commerce 2.4.7 Version on 9th April, 2024

Technology	Compatibility with Magento Open Source 2.4.7 / Adobe Commerce 2.4.7	Additional Information
PHP	8.3	Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 also supports PHP 8.2 until End of Service (EOS) in December 2025.
RabbitMQ	3.13	Maintains compatibility with RabbitMQ 3.11 and 3.12 (supported until August 2024 and December 2024 respectively).
Composer	2.7.x	Still compatible with Composer 2.2.x.
Varnish Cache	7.4.x	Also supports versions 6.0.x and 7.2.x
Elasticsearch	8.11	Additionally supports OpenSearch 2.12 and 1.3.
Redis	7.2	–

Security Enhancements
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 includes the same security fixes and platform security improvements included in Adobe Commerce 2.4.6-p5, 2.4.5-p7, and 2.4.4-p8. These security enhancements address vulnerabilities identified in previous versions, ensuring that Magento-powered stores remain resilient against evolving cybersecurity risks.

Platform Enhancements
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 allows Platform upgrades for this release improve compliance with the latest security best practices. Continuing its focus on platform stability and reliability, Magento 2.4.7 upgrades include PHP 8.3 compatibility, RabbitMQ 3.13 support, Varnish cache 7.4 support, Redis 7.2, and Multiple coupons per order support to name a few.

Performance and Scalability Enhancements
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7Magento 2.4.7 brings significant performance and scalability enhancements, ensuring faster page load times and smoother user experiences. With optimizations in various areas such as indexer management, sales rule performance, store-level configurations, accelerated generation of config cache, and coupon-based cart price rules, merchants can expect improved website responsiveness, which is crucial for reducing bounce rates and increasing conversions.

GraphQL Application Server
With the latest version higher throughput, lower latency, and more effective resource use are achieved for all GraphQL APIs when Adobe Commerce stores can preserve state among Commerce GraphQL API queries and do not require bootstrapping. GraphQL API requests become much more efficient and GraphQL API responses are on average 30% faster when processes share application state.

Extension Meta-Package
Adobe Commerce 2.4.7introduces the Adobe Commerce Extension metapackage v2.0.0 and Magento Open Source Extension metapackage v1.0.0 which automatically bundles select respective edition extensions with this core release.

Adobe Commerce Webhooks
With the help of Commerce webhooks (v1.2.0), developers can set up synchronous logic to run commands to other systems in response to an Adobe Commerce event. Synchronous calls are necessary when Commerce must use a third-party endpoint to instantly compute or validate a value, like an order total, tax, or payment, and then write the result back into Adobe Commerce.

Adobe Stock
The Adobe Stock package is now packaged in the Commerce extensions meta package to support more frequent updates with the new Magento version.

B2B
The Adobe Commerce 2.4.7 release is compatible with B2B 1.4.2. Adobe advises customers to hold off on upgrading until the forthcoming B2B 1.5.0 GA release, which will support PHP 8.3.

Braintree Payment System
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 allows merchants to take advantage of several updates to the Braintree payment system. This includes the addition of Vaulted PayPal and Pay Later Changes, Vault for Apple Pay, Google Pay, Venmo & ACH Payments, Express Payment buttons, Frictionless Transactions, etc.

Commerce Integration with Adobe IMS
The Adobe IMS integration package is now packaged in the Commerce extensions meta package to support more frequent updates in Magento’s latest version.

GraphQL
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 has improved resolver caching, headless order cancellation support, support for the GraphQL schema for custom attributes, and enhanced GraphQL caching options. With expanded capabilities and optimized query execution, developers can create dynamic and interactive shopping experiences more easily.

Inventory Management
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 supports as updated Inventory Management (v1.2.7) provides tools to manage product inventory. This community-developed feature is bundled with Adobe Commerce and Magento Open Source core code.

Payments
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 supports All payment methods have added support for GraphQL, except Venmo, for core operations. Checkout describes new GraphQL endpoints for payment services. With the exception of Venmo, credit card vaulting has been improved. Customers may now access, edit, and remove their ACH payments from their account page by vaulting them. Through the Admin, merchants can activate and deactivate ACH vaulted payments. There is now an express payment portion in the checkout process including PayPal, Google Pay, and Apple Pay Express buttons.

PWA Studio
The new PWA Studio v14.0 is compatible with Adobe Commerce 2.4.7 and Magento Open Source 2.4.7-beta1 and includes multiple enhancements to improve accessibility and enable developers to build high-performance PWAs that deliver seamless experiences across devices.

Web API Framework
Magento Open Source 2.4.7 / Adobe Commerce 2.4.7 introduces multiple coupons per cart and two new REST endpoints that provide a workaround for a limitation with the REST API GET and POST endpoints.

Salesforce Commerce Cloud: Pros and Cons as below

Pros (Salesforce Commerce Cloud)

Unified Platform: Integrated with other Salesforce products, offering a unified view of customers and seamless integration with Salesforce CRM, Marketing Cloud, Service Cloud, etc.
AI-Powered Personalization: Einstein AI provides advanced personalization and predictive analytics to enhance the shopping experience.
Scalability: Highly scalable for large enterprises, with robust infrastructure support.
Order Management: Comprehensive order management capabilities with real-time inventory and order tracking.
Multi-Channel Support: Strong support for omnichannel retailing, including physical and digital storefronts.
Cons: (Salesforce Commerce Cloud)

Cost: Can be expensive, especially for small to mid-sized businesses.
Customization: Customization options might be limited compared to open-source solutions.
Complexity: Implementation and integration can be complex, often requiring professional services.

Adobe Commerce Cloud: – Pros and Cons as below

Pros: (Adobe Commerce Cloud)

Flexibility and Customization: Highly customizable and flexible, suitable for businesses with specific needs and complex requirements.
Open Source: The open-source nature of Magento (Adobe Commerce Open Source) allows for extensive customization and development freedom.
Extensive Community and Extensions: Large community support with a wide range of extensions and plugins available.
Cost-Effective: More cost-effective for small to mid-sized businesses, especially with the open-source version.
Rich Feature Set: Comprehensive features for product management, customer segmentation, and marketing.

Cons:

Complexity: Can be complex to set up and maintain, often requiring skilled developers.
Performance: May require optimization and additional resources for high performance at scale.
Hosting and Maintenance: Responsibility for hosting and maintaining the platform typically falls on the business, unlike the fully managed service of Salesforce.

Which one more better between Sales Force Commerce Cloud & Adobe Commerce Cloud

• For Large Enterprises: Salesforce Commerce Cloud is often preferred due to its robust enterprise-level features, integration capabilities, and managed services.
• For Small to Mid-Sized Businesses: Adobe Commerce Cloud (Magento) is often more suitable due to its flexibility, cost-effectiveness, and extensive community support.
• Customization Needs: If your business requires significant customization and development, Adobe Commerce Cloud’s open-source nature provides more flexibility.
• Integration Needs: If you are already using other Salesforce products, Salesforce Commerce Cloud offers seamless integration and a unified platform.

The recommended system requirements for installing Magento 2.x or Adobe Commerce on AWS include:

• RAM: 4 GB or more, with a minimum of 2 GB
• CPU cores: 4
• Disk space: 25 GB
• Web server: Apache 2.2 or 2.4, or Nginx 1.8 or later
• Database server: MySQL 5.6, 5.7, or MariaDB 10.0, 10.1, 10.2, or 10.3, 10.4
• PHP: 7.4.x, 8.0, 8.1, or 8.2
• Elasticsearch: 7.x for catalog search
• SSL certificate: Highly recommended for security
• Memory limit: At least 2 GB recommended
• PHP libraries: Composer for dependency management and PHPUnit for running tests
• Networking: Set up security groups and network ACLs to control traffic
• DNS management: Consider using Amazon Route 53

DeepminddotGoogle :: To research and build safe artificial intelligence system to solve intelligence & advance science and humanity problems

Solving Complicated Problems:: To Solve complex problems and pushing the boundaries of what is possible in artificial intelligence.

Open Collaboration::  To focus on teamwork, open communication & sharing knowledge skills to accomplish common goals.

Integrity Rules:: It is responsible AI development, with a strong emphasis on transparency, accountability, and respect for privacy.

Continues Learning Environment:: Providing Environment as Continuous learning and growth, providing opportunities for employees to develop their skills and pursue their interests in AI research and development.