Business to business to consumer (B2B2C)::
B2B2C = Manufacturer (Business1) + Distributor ((Business2) + Customers
B2B2C describes business relationships in which two companies partner to offer services to consumers.
The First B in B2B2C
This is the first business to get into the whole chain of businesses, and they hope to acquire a bulk of customers. Instead of approaching a new customer every time,
The Middle B in B2B2C:
The intermediate business could have different reasons to connect the other business with the customer. The middle B usually make money by charging a commission or share the profits from the products or services provider.
The C in B2B2C:
The End Users or Consumers, those are purchasing products or services for their use
Examples relationships between Grocery Stores and Delivery Services to offer consumers online shopping and home delivery.
online retailer who sells smartphone accessories, but instead of approaching the customer by itself, the online retailer connects and approaches some franchised-mobile phone stores, the retailer ties up with the mobile phone stores to sell their products to the customer.